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Thread: The History of the Ferrari Prancing Horse Logo

  1. #1

    The History of the Ferrari Prancing Horse Logo

    The history of the provenance of the prancing horse in the Ferrari logo is not always clear to everybody and to be honest, we can only go by the explanation that Enzo Ferrari has given himself in his autobiography "My terrible joys" which first appeared in 1963 and in which he says:

    "As my trade mark, I continued to use the rampant horse that had been used on the cars of the old Scuderia Ferrari.

    The story of this rampant horse is a simple and fascinating one.

    The emblem was emblazoned on the fighter plane of Francesco Baracca, the ace of World War I, who was shot down at Montello.

    In 1923, when competing in the first Circuito del Savio, at Ravenna, I made acquaintance of Count Enrico Baracca, the hero's father; as a result of that meeting, I was subsequently introduced to the ace's mother, the Countess Paolina Baracca, who one day said to me: Ferrari, why don't you put my son's rampant horse on your car? It will bring you luck"

    I still have Baracca's photograph, with his parents dedication in which they entrust the horse to me.

    The horse was, and has remained, black; whilst I myself added the gold field, this being the color of Modena"



  2. #2
    Senior Member RCR's Avatar
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    Re:The History of the Ferrari Prancing Horse Logo

    Interesting. Although I have to question how "lucky" that emblem was to the dead pilot.
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  3. #3
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    Re:The History of the Ferrari Prancing Horse Logo

    there is another story that says it was the badge of the regiment enzo's father and uncle was in when the first world war was on,after his dad was killed in the war he kept the badge as a memory of his late father..but i really believe the first story to be the true one

  4. #4

    Re:The History of the Ferrari Prancing Horse Logo

    The first one is the true one for sure. I've read about it in
    many reputable places and it's held up (look at the photo
    anyway)
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  5. #5

    Re:The History of the Ferrari Prancing Horse Logo

    yes, the first is true. I read it on the ferrari website about 6 months ago...

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